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Digital Print

Digital Print

What is Digital Printing?

Digital printing is a printing method which, contrary to other printing methods, does not use printing plates and presses or require any intermediary stages, but prints from a digital file directly onto various substrates.

The two different types of digital printing are:

  • Inkjet printing - Individual inkjets are clustered together which spray droplets of ink onto the paper to create the image.
  • Laser printing - A  laser beam is repeatedly passed over a negatively charged cylinder called a "drum" to define a differentially charged image.

Advantages

Quick Turnaround: Due to the fact that there are no pre-press procedures and plates, the initial setup time for digital printing is much shorter than with alternative printing methods, making it great for last minute print jobs and changes.

No Initial Setup Costs: Digital print saves a lot of money as there are no additional cost of creating plates.

Less complicated: The file preparation for digital printing may present a less complicated alternative for those not familiar with commercial printing.

Small Batch Printing: When printing small quantities, the setup cost involved in offset printing may not seem justified, whereas utiling digital printing allows you to print in multiple small batches without the setup costs.

Variable Data: Digital printing allows for personalisation and easy customisation of each print unit, for example, changing the name at the start of a letter. This is physically not possible with offset printing, as the plate’s content is imprinted onto the printing material.

Accuracy: With digital printing, it is possible to print samples beforehand to check colour accuracy etc. and make adjustments to ensure you get exactly the result you are looking for, something which cannot be done with other printing methods such as offset printing because it involves the physical separation of ink and water.

Eco-Friendly: Although digital printing does utilise ink and chemicals, there are no pre-press procedures, eliminating the need for plates, chemicals and extra material, as it is printed directly onto the material.

What is Digital Printing used for?

Digital printing can be used in many different ways, for anything from books and brochures to posters and large format printing. It's main use lies in small-run prints,or print-on-demand jobs.

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