The warmer weather and lighter evenings are just around the corner (we promise). And, so too the much anticipated influx of all things pastel.
Pastel colours are defined as any hues that have a high value of lightness and low saturation. They tend to be hints of hues, the original shade will be muted down with the addition of white to give a softer, subtler shade. By that definition this actually encompasses a much wider range of colours in the spectrum than you would expect. However, we most commonly associate the term pastel with shades such as duck egg blue, mint green, lilac, light yellow and pale mauve.
We have explored some of the main reasons why we fall back in love with pastel shades every springtime.
So number one, fundamentally, is the seasonal changes we see all around us in nature. It’s the time of year when the colours around us dramatically change. We start to be surrounded by delicate pastel florals, from blossom on the trees to tulips and daffodils, the pallet completely transforms. And of course, let us not forget all those new fluffy yellow chicks. The shades are fresh and warm, epitomising the essence of new beginnings and life that are brought with the start of spring.
Then of course there are the well-established associations with pastel shades and Easter celebrations, which it appears are based on two key factors.
So firstly, eggs have pretty much always been synonymous with Easter. Historically this was because of their representation of new life and resurgence after winter. Now more so for the chocolate shaped ones we tend to share. The pastel egg connection then comes into play because their ‘lack of saturation’ and softer shades were said to be a representation of the start of ‘coming back to life’ in springtime. There is also the explanation that because traditionally eggs were a forbidden food during lent, at Easter time people would colour them with, wait for it, paste dyes as sign of celebration.
So however the trend started we think it’s safe to assume that pastel decorations, cards and eggs (in all their forms) will remain a constant feature of the Easter celebrations.
Now this is more of a Blake theory, but we think after a long and dark winter, we naturally yearn for colours that are brighter but in a delicate and cleaner form. We are not quite ready for shocking pinks and bold neons, but we definitely want some more vibrancy. Makes sense surely, just think how many times you have heard the phrases: ‘" don’t get enough vitamin D living in the UK", "I'm moving to somewhere with more sunshine" (aka colour), over the past couple of months.
Pantone continues to have an undeniable influence on design trends and patterns from season to season, inspiring all sectors, designers and of course marketing campaigns. The PANTONE Fashion Color Trend Report is released annually during New York Fashion Week. The report is a comprehensive guide summarising the colours utilised by the top fashion designers that season and is therefore instrumental in shaping which hues will be surrounding us in spring.
This season’s report once again comprises of delicate, familiar pastel shades such as Pink Lavender (PANTONE 14-3207), Blooming Dahlia (PANTONE 15-1520) and Little Boy Blue (PANTONE 16-4132), married with brighter more vibrant shades such as Cherry Tomato (PANTONE 17-1563) and Lime Punch (PANTONE 13-0550). Yet, in spite of the fresher, bolder pallet, we think it is pretty safe to assume that Pantone’s latest offering has ensured that our love affair with all thing pastel is here to stay, at least for another season.
Take a look at this year’s Spring Fashion Report from Pantone, there are some fantastic, vibrant shades to inspire.
The trends for using all things pastel transcends all sectors, particularly the stationery, paper and envelope market. At a time of year when we are sending more letters, greetings cards and invites (probably, for the rush of impending weddings), the popularity for choosing lighter, softer shades naturally grows.
Our Creative Colour range is spilt into 6 different colour pallets, our ‘Light Colour’ section offers the most traditional pastel shades, but you can find bolder, more lively options in the Mid and Bright collections.
In line with Pantone’s spring 2018 Report, our lime green envelopes and bubble envelopes offer a vibrant and eye-catching option for your next mailing.
If you have any questions contact our expert envelope team on 01935 477555
Do you use our envelopes and paper? Share with us your pictures of the Creative Colour range in action!