Blake, the envelope and postal packaging experts have launched a new video communicating the exciting commercial printing opportunities available for people using Blake envelopes in conjunction with Ricoh printers.
Blake’s Premium Business, Office, Pure and Postfast, as well as their Creative Colour envelopes are the only envelopes in the world to be accredited by Ricoh for use in their printers and Blake’s headquarters in Somerset serves as Ricoh’s UK south west regional demonstration centre.
Tim Browning, Director at Blake said “The commercial benefits of the Blake/Ricoh partnership are so exciting we wanted to produce a video to present our alliance and clearly communicate to Ricoh sales staff and potential customers that using the right envelope with the right printer can increase marketing ROI by maximising in-house printing capabilities.”
“Digital printing has revolutionised traditional marketing and targeted personal communications can be produced in seconds. Digital printing brings direct mail to life and allows the creativity to deliver the right message to the right person. Blake have worked hard to achieve and maintain the Ricoh certification after many months of collaborative product development. Our Premium range of envelopes have passed Ricoh’s rigorous and intensive testing process in Japan and the UK. ”
By printing Blake envelopes in-house on a Ricoh machine companies can:-
• Print envelopes without experiencing jams or misfeeds
• Improve the profitability of each job that requires envelope printing
• Get creative by making print production more exciting and targeted
• Complete short runs of white and clear print on mixed coloured envelopes
• Increase open rates when communicating to Direct Marketing clients
• Speed up production by using pre-programmed settings for Blake envelopes
The Ricoh/Blake partnership led to the installation of a Ricoh C7100SX machine at Blake and allows Ricoh’s clients’ access to professional training and demonstration facilities. It has also increased Blake’s capacity to produce in-house marketing material with special finishes including the exciting clear and white ink capabilities.
Stephen Palmer, Director Production Print at Ricoh UK & Ireland said, “partnerships such as the one with Blake is a terrific example of how we commit to the digital space. Importantly it shows how we are working hard on behalf of our customers to provide technologies that ease their operational processes and grow their business opportunities. The video is a real reflection of the enjoyable experience I have had each time I’ve visited their premises.”Posted: 07/07/16 by Blake