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Rebrand Announcement

Over the past 12 months here at Blake we have been working hard on some exciting developments and we are now pleased to announce the launch of our new branding.  The work involved has created a new fresh aesthetic for Blake. The branding has been revitalised across all key customer touch points, both online and offline.

The motivation for the new branding

The development of new branding aligns with our overall business objectives to continue to grow in has become an increasingly static market place. Additionally, there was a desire to create more synergy between the brands, making the whole product offering feel like a complete, branded collection.  

To Write is Never Wrong

The new look branding which will feature across all of Blake’s online and offline channels, is focused on promoting the power of the written word, with the artwork and designs of the new range branding showcase different lettering styles such as, calligraphy and letterpress.

Collaborating with esteemed creatives such as the letter press artist Alan Kitching, and calligrapher Peter Horridge, Blake have created a new fresh look that is both impactful and enticing. The final designs created by Alan Kitching and Peter Horridge are outstanding just as standalone pieces of art but when implemented across the different channels these are really brought to life.

Learn more about the making of the Creative branding here

Learn more about the making of the Premium branding here

The rebrand will see a new look across the brand’s retail and wholesale packaging, as well as the launch of a new website with ecommerce functionality.

Blake is focused on generating a lasting impression: whether it’s their products, service or overall aesthetic, it’s a vision that is translated through every touchpoint; the standard of service we provide or overall aesthetic, it’s a vision that is translated through every touchpoint.

To learn more about our new brand or if you have any specific questions for how this will impact you, please contact your dedicated account manager