In fact, it has been proven to boost ROI by an incredible 12%!
Helping companies of all kinds to get the maximum performance from the modern marketing mix, mail enhances online, broadcast and other print communications, making them more valuable which in turn makes mail more powerful too!
In a recent study by MarketReach, marketing campaigns that included mail were found to be 27% more likely to deliver top ranking sales performance and 40% more likely to deliver top ranking acquisition levels than those than didn’t.
Need we say any more?
Valued by all customers, whatever age or life stage they are at, everyone will engage with and respond to a quality, well thought out piece of mail, and what’s more, it is guaranteed to lead to something greater…
On average, 27% have bought from addressed mail in the last 12 months, whilst 86% said they have connected with a business online as a result of receiving mail.
Not only grabbing consumers’ attention and growing your sales, mail also acts as the ultimate word of mouth tool for your business, with 42% of consumers sharing or talking about it with friends, family or colleagues, massively increasing brand awareness. As a tangible, visually pleasing piece that enables the consumer to really get a feel for your brand, mail will often be kept for long periods of time, relooked at, and potentially even stored in prominent positions around the home…
75% of business mail and 45% of advertising mail stays in the home for over 4 weeks and is revisited over 4 times on average meaning your brand stays top of mind, so by sending out an impactful direct mail piece to your customers, you could uncover the secret to boosting ROI!
Get in touch with our helpful sales team today for more information on the benefts of using mail.Posted: 30/08/19 by Stephanie Smyth